Compelling Reasons Why Your Business Needs a Website
Unless you’re a small business owner who is not interested in growing your brand, you need to have a website.
These days creating a business website or store is easier than ever: it doesn’t cost much money, you don’t have to know how to code or design, your online store is not restricted to business hours, and it’s one of the best means of free advertising.
Having a small business website isn’t just about selling your goods and services — it’s also about providing something of value to potential customers.
With so many web development companies around and low priced online services, there’s really no excuse to keep putting it off. Still not sure how having a website will help you grow your business? Here are few reasons every business needs a website:
1. Your Customers Expect It
If this were the only reason on the list, it would be enough. Eight out of ten consumers expect brands to provide online content about their business on some form of digital property, and more than half head straight to the brand’s website for product information.
If you don’t have a business website, today’s digital-savvy (and impatient) customers may look elsewhere. Take a look at our web design services that will help you get started.
2. It Provides Social Proof
Ninety percent of consumers claim that online reviews influence their buying decisions. You could rely on Facebook, Google, FourSquare, Yelp, and other review sites to host reviews for your brand, but you can kill two birds with one stone on your own website. Since potential buyers are already looking for you online, including customer testimonials on your site is a great way to impress potential buyers.
3. You Control The Narrative
It’s true that you cannot control what others say about you on social media channels, but you can influence public perception by creating your own story via a business website. A company blog helps business owners get their message, mission, and personality in front of their target audience faster than print ads or snail mail brochures. Plus, social icons linking to Facebook, Twitter, Instagram, and other networking platforms make sharing your content easier for your visitors who like what they see.
4. More For Less
When you use a free website-building tool, like WordPress.com, you position your company to reach thousands more potential customers for less than you would spend mailing ten brochures by traditional mail.
5. You Don’t Need Extensive Coding Skills.
Because WordPress — and a number of other website-building platforms — offer online tutorials and community-based support, almost anyone can get a basic website up and running in about thirty minutes.
6. Your Competitors All Have Company Websites.
Consumers typically start their buying journey with research and recommendations from peers and social network connections. Studies show that once a consumer has an idea of what they need or want, they start researching, and 72 percent of them go online to find educational material, reviews, and testimonials, according to a recent report. So if you’re not staying competitive with your competition, you’re giving shoppers a reason to buy from another brand.
7. You’ll show up in Google search results.
Consider this: 81 percent of consumers perform online research before making a purchase. That means they go to Google and type in one or more keywords, like “best leather shoes” or, if they know what they want, “handcrafted Italian leather women’s shoes in Los Angeles.”
If you don’t have a website for your business, the chances of showing up on the search engine results page (SERP) are zero. But if you have a site, you can optimize it for search engines, thereby increasing your chances of appearing at the top of Google’s results and getting more visibility with potential customers.
Long-tail keywords, meta descriptions, and titles are just some of the things you can customize on your site to improve your search engine optimization (SEO).
8. Showcase Your Products And Services.
Not only can you display your products or outline your services in detail with beautiful images, but you can provide short video tutorials or downloadable PDF instructions to give hesitant customers no reason to go elsewhere to purchase.
Need help setting up a website for your business?
If you haven’t created a website for your business, you can get started by contacting us at email@example.com or get a quote here. We design custom built responsive websites that are sleek, easy-to-navigate and exciting to use. We understand that website must be a supplement to your marketing strategy, to your brand and carry out simple but clear message.